Tow #8- The Tipping Point (Part Two) by Malcom Gladwell

     Malcolm Gladwell, also a staff writer for The New Yorker, cleverly illustrates to readers what the meaning of the tipping point theory: a magical phenomenon when a trend spreads like wildfire. In the second half of the fascinating book he explains the power of context. The power of context explores the impact of peer influence and community influence, one of the main reasons a product becomes popular. He tells his audience exactly what makes something popular and considered a fad. As he takes his readers through the process he includes subtle hints of humor and sarcasm to make the readers crack a smile. He includes a substantial amount of evidence including presenting his readers with philosophies, case studies, and examples in which an idea or trend faces the tipping point. This allows the readers to better comprehend his theory. Throughout he writes about the multiple causation to make something "trendy"; that its not just society that either builds something up or breaks it down. The book was completely fascinating and allowed a new perspective to be gained from the readers. The Tipping Point is a lively and engaging study of fads that you will not be able to take your eyes off of.